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Meet the Founder

Mrs. Fernandez

Bernadette Fernandez is the founder of Imagine Etiquette, Inc., an enrichment program designed to enhance the lives of youth through etiquette, life, and leadership skills. A Los Angeles, California native, Bernadette’s upbringing was steeped in the Southern Belle traditions of her Louisiana lineage. A third-generation etiquette expert and instructor, Bernadette has followed in the footsteps of her mother and grandmother to keep the lost art of social etiquette alive.


According to her family, “thank you” and “please” were the first words spoken by Bernadette and at the tender age of seven, she began learning the fundamentals of etiquette, which included a solid understanding of basic manners, poise, and confidence as well as respect and communication skills.


Since 2014, she has been teaching etiquette, as well as an essential life and leadership skills to children in the Los Angeles area who choose to stand apart from the status quo and aim to be leaders. In 2020, she began offering her courses online as well, expanding her ability to share her valuable knowledge with kids nationwide.


Prior to making the decision to follow her life-long dream of sharing her knowledge of etiquette and leadership, Bernadette spent ten years as a paralegal in prestigious Los Angeles law firms. She also spent 15 years mentoring children as an afterschool assistant, tutor, and mentor to young and adolescent girls whom she has worked to build self-esteem and confidence. Initially, she taught urban girls and boys from disadvantaged communities because she recognized the need for programs that teach poise, confidence, integrity, and leadership.


Bernadette believes a child’s successful future begins early and that many children are lost to the pressures created by exposure to mass media, bullying, and social media. It has been proven that polite, well-mannered children get along better with their peers, as well as their parents and teachers, and empowering children with the skills to handle social, scholastic and professional situations with grace and ease provides the necessary building blocks for a solid future.

Enriching the lives of students K through 12, Bernadette has successfully shared her leadership, life skills, and etiquette programs with students and educators alike in public, private, charter, and independent schools throughout the Greater Los Angeles metropolitan area including, but not limited to: ICEF Inglewood Middle Charter Academy; KIPP Scholar Academy; KIPP Sol Academy; Magnolia Public Schools; View Park Elementary and Middle Schools; ICEF Innovation Public School; Los Angeles Center for Enriched Studies (L.A.C.E.S.); Virginia Road Elementary School; UCLA (SMASH) Summer Program; Westchester Lutheran School and Turning Point School. Holding a Career Technical Education (CTE) teaching credential, Bernadette has served as an Advisory School Board Member, President of a School Board, Image Consultant, and is a member of the National Association of Women Business Owners. Living her most rewarding life in Los Angeles, Bernadette is married and raising a teenage daughter, whom she hopes will carry on the family tradition and train the next generation of etiquette experts.


Favorite film?

Black Panther.



I love bike riding on the beach!

Do you have any




To end racism and hate.

If you had a superpower what would it be?



What is your favorite


One of my favorite books is

The Joy Luck Club.



Who is your biggest inspiration?

Michelle Obama.