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Meet the Founder

Bernadette Fernandez

Bernadette Fernandez shines as a luminary in holistic student development as the CEO and Program Director of Imagine Etiquette, Inc. Since 2014; she has charted a unique course, seeking to elevate students beyond traditional academic horizons toward all-encompassing personal growth.

At Imagine Etiquette, Bernadette crafts bespoke programs that meld elements of social grace, confidence, financial acumen, entrepreneurial thinking, articulate communication, and sharp interview techniques. While her initial focus was on the diverse educational landscape of Los Angeles County, she has seamlessly expanded her reach, offering her programs worldwide, both in-person and online.

Bernadette realized early on that mainstream education sometimes overlooked the nurturing of a multifaceted individual. With an emphasis on attributes like emotional intelligence, integrity, and leadership, she addresses this shortfall, sculpting a generation rooted in the tenets of social etiquette.

Her standout programs — SEVA™, BELLS™, Saturday Empowerment, Dining Etiquette, and Parent Workshops — have been lauded in educational circles, acting as catalysts for students to tap into their latent capabilities. The BELLS™ initiative, backed by U-C Doorways, has soared in prominence, primarily through its collaboration with Holston Academy-WASC Accredited. Moreover, her groundbreaking workshops on Internet Safety and Digital and Financial Literacy serve not just students but parents, too, bridging the gap and fostering community cohesion.

Navigating the challenges of 2020, Bernadette emerged resilient and inventive. She rolled out the pioneering Virtual After School Enrichment (VASE™) program, catering to students' and families' emotional needs. In a similar vein, she founded Imagine Etiquette's Youth Foundation (IEYF), a 501(c)(3) entity. This foundation specializes in a "Behavioral Finance and Lifestyle summer program for adolescents.

Beyond education, Bernadette's influence has resonated with media giants like KABC News, NBC News, ESPN LA, BeondTV, LA Parent Magazine, and Wave Magazine. Her relentless passion was spotlighted in 2020 when she was honored with the coveted 1st Annual Sister Circle award by former California Assemblymember Sydney Kamlager. As she anticipates launching her SEVA™ Guidebook for Parents, her dedication to holistic betterment remains evident.

Educationally, Bernadette boasts a rich pedigree with a Career Technical Education Teaching Credential (CTE) and certifications from renowned institutions like UCLA and USC. As a certified Women Minority Business Owner (WMBE), she exemplifies commitment to excellence. Her affiliations include being an esteemed member of NAWBO-LA and an alumna ambassador for the USC Bridges to Business program.

Anchored in Los Angeles, family remains Bernadette's cornerstone. She actively supports her daughter's collegiate ambitions while savoring marital happiness. She aspires for her endeavors in etiquette, entrepreneurship, and financial literacy to inspire and guide successive generations.


Favorite film?

The Joy Luck Club.



Bike riding on the beach.

Do you have any



Creating generational wealth for underserved communities.

If you had a superpower what would it be?



What is your favorite

The Art of War.



Who is your biggest inspiration?

Ava DuVernay

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